End User Marketing

In the online marketplace, it is important to focus on acquiring, activating and retaining FIS Bill Payment end-users. The key to acquiring clients is strategic, repetitive and consistent marketing.

We’ve surveyed and questioned dozens of financial institutions to learn what entices consumers to enroll and use their online services. We’ve also spoken with many leaders in the electronic commerce and financial industries about what they’ve found to be successful in gaining new users. We’ve taken what we’ve learned and developed a comprehensive suite of marketing programs specifically designed with community financial institutions in mind.

With the help of successful marketing, financial institutions can:

• Generate additional revenue
• Increase/retain market share
• Decrease operating expenses

For more information about marketing, please contact us at epayments.marketing@fisglobal.com or call 800.253.5620, ext. 78127.