On April 24 2012, Thailand’s Bank of Ayudhya Public Company Limited (BAY) announced the expansion of its 20-year core solutions relationship by signing an agreement for FIS’ TouchPoint® suite of branch and channel integration solutions including TouchPoint Sales, Service and Teller.
Established in 1945, BAY has grown steadily over the past 67 years in both customers and assets. It is the fifth-largest bank in the country with assets of more than 948 billion baht, 719.5 billion baht in loans and 560.5 billion baht in deposits. Today the bank serves over 8 million individual and commercial customers through nearly 600 domestic and overseas branches and over 13,000 touch points nationwide.
BAY is a long-standing customer of FIS’ core solutions and by expanding its relationship with FIS through the deployment of TouchPoint, the bank will be able to integrate multiple customer-facing servicing functions whilst simultaneously improving teller efficiency. TouchPoint will deliver new and powerful branch cash management, sales management and cross-sell capabilities, which will enable BAY to become more customer and sales-centric. FIS’ technology will provide seamless integration between TouchPoint and the bank’s core platforms, providing users with unified access to customer information, enabling them to provide superior customer service.
FIS’ TouchPoint suite of applications features an architecture that provides real-time access to a financial institution’s back-end and line-of-business systems. TouchPoint’s customer-centric, front-end applications are connected directly to a bank’s core processing system through the FIS Xpress® Enterprise Services Suite, providing an efficient and consistent communication across all delivery channels. The solution enables banks to gain significant operational efficiencies and streamline customer service transactions while reducing system redundancies and errors. It also enables configuration, maintenance and updates to be performed from a central server, eliminating time-consuming software uploads at individual workstations.
“BAY has had a strong and successful relationship with FIS for more than 20 years,” said Mark Arnold, president and CEO, Bank of Ayudhya Public Company Limited. “We are confident that by adding the capabilities of the TouchPoint suite to our existing solutions, we will be best positioned to provide superior service to our customers and become a bank of choice in the Thai consumers’ mind.”
“With more than 170 clients across 15 Asian countries, Asia is a key growth market for FIS and one in which we continue to make substantial investments,” said Raja Gopalakrishnan, group managing director, Asia. “We have seen significant interest in our banking solutions including TouchPoint throughout the region, and BAY’s deployment of TouchPoint further solidifies FIS' leadership in financial technology across Asia Pacific. BAY’s expanded relationship with FIS is a testament to the strength of the company’s solutions and our ability to support the continually evolving needs of our clients across the region.”