Deepen relationships with better insight into how various segments spend their time and money and how life’s milestones affect their needs. FIS™ empowers you to make the right offers at the right price, gain a truer picture of your performance as compared with your peers, and engage customers using 21st century communications methods.
Gain actionable new customer insights with FIS™ Pinpoint Marketing. The solution anonymously aggregates your customers’ product mix, activities, spending patterns and life events, revealing a 360-degree view of each customer. You deliver multimedia ads and offers that match their habits, interests and financial priorities, while your institution realizes these advantages:
Your board and executive team expect a true perspective on performance, so you need a reliable way to compare key numbers with your peer group. FIS™ Pinpoint Performance transforms your call report information into actionable insights, revealing how you compare on loans and deposits, return on assets, profitability, capital, liquidity, rates and yield.
Deliver compelling offers that resonate with your cardholders, because with FIS™ Pinpoint Offers, the offers are from merchants they already frequent. Once they activate an offer and pay by credit or debit card, their reward is credited to their DDA account – no clipping coupons, no promotional codes. Meanwhile, your institution realizes these advantages: