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Marketing Analytics Solution | Active Analytics | FIS

Greater Precision for Marketing, Pricing and Performance Reporting

Deepen relationships with better insight into how various segments spend their time and money and how life’s milestones affect their needs. FIS™ empowers you to make the right offers at the right price, gain a truer picture of your performance as compared with your peers, and engage customers using 21st century communications methods.

  • Gain actionable insights based on your customer’s products, activities, spending patterns and life events so you can better engage, reward and retain them. 
  • Enhance customer loyalty by delivering compelling offers based on their demonstrated wants and needs. 
  • Optimize reporting at the board and executive levels to facilitate more fact-based strategies.

Marketing Analytics

Actionable Analytics That Can Increase Your Bottom Line

Gain actionable new customer insights with FIS™ Pinpoint Marketing. The solution anonymously aggregates your customers’ product mix, activities, spending patterns and life events, revealing a 360-degree view of each customer. You deliver multimedia ads and offers that match their habits, interests and financial priorities, while your institution realizes these advantages:

  • Increased customer loyalty
  • Real-time customer engagement
  • Greater online and mobile banking adoption
  • Growth in transactions and interchange activity
  • Increased rewards program value

FIS Pinpoint Performance

Optimal C-level Reporting for Better Strategic Planning

Your board and executive team expect a true perspective on performance, so you need a reliable way to compare key numbers with your peer group. FIS™ Pinpoint Performance transforms your call report information into actionable insights, revealing how you compare on loans and deposits, return on assets, profitability, capital, liquidity, rates and yield.

  • Provides an at-a-glance summary of bank performance vs. peers
  • Conveys key metrics in an easy-to-understand visual format
  • Enables what-if scenarios for predicting the effect of potential impacts
  • Satisfies regulators’ expectations of strategic risk management
  • Facilitates strategic decision-making for maximizing growth, profitability and shareholder value
FIS Pinpoint Performance Solutions

Targeted Offers

Enhance Customer Loyalty with the Swipe of a Card

Deliver compelling offers that resonate with your cardholders, because with FIS™ Pinpoint Offers, the offers are from merchants they already frequent. Once they activate an offer and pay by credit or debit card, their reward is credited to their DDA account – no clipping coupons, no promotional codes. Meanwhile, your institution realizes these advantages:

  • Increased customer loyalty
  • Real-time customer engagement
  • Greater online and mobile banking adoption
  • Growth in transactions and interchange activity
  • Increased rewards program value