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One of the best things about embedded finance is the stickiness it offers businesses to retain their end customers.

And why is that?

Ultimately, if you think about it, if you as a business are able to offer financial services to your clients – which include bank accounts, which include cards, which include lines of credit, which include services like payroll services – that business is now more dependent on you for ultimate fulfillment of their business outcomes.

And so, unwinding that relationship with you, who are providing those financial services through an embedded finance offering, becomes very difficult and very painful. And they would never want to do it, especially if you're driving that value to them in that one shop experience.

So, embedded finance is a great retention strategy for any business out there.