Private-Label Gift Cards/Reseller Program

Valutec^®: Gift and Loyalty Card Marketing

Since its inception in 1998, Valutec Card Solutions has focused on one goal – to provide small merchants with gift/loyalty card program solutions, allowing them to compete with big-box retailers. Today, Valutec gift card programs are in over 40,000 retail locations throughout the country. Merchants enjoy the same revenue-enhancing benefits from their Valutec card programs that large retailers do, including increased customer traffic and product sales, and comprehensive activity reporting. Gift and loyalty card programs offer financial institutions a popular product to round out their financial services offering to commercial clients.

Gift card programs generate deposits from outstanding card balances and provide an excellent retention tool. Valutec offers a closed-loop solution that has a stronger value proposition for the merchant, with no upfront or ongoing costs for the financial institution. Among the value-added services provided by Valutec are communication initiatives designed for resellers, referral partners and merchants. Whether choosing a referral or reseller model, Valutec financial institution partners will receive complete product education and training, with co-branded merchandising material available for branch locations.

Click here for more information about reselling gift cards.