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Integrated Marketing Partner

Many banks simply don’t have the skilled resources to leverage their customer data and develop successful marketing programs. However, your business needs marketing initiatives to drive growth strategies on a consistent basis, especially in the critical area of retail deposit growth. Plus, taking advantage of powerful data marts can turn disparate customer information into meaningful campaigns – and effective marketing.

FIS now offers Integrated Marketing Partner, a fully integrated series of marketing programs for banks of any size. We supply the technology, people and expertise to leverage your customer data and create customized marketing campaigns that lead to real results. While operating as a bank’s marketing staff, FIS consultants extract customer data for targeted campaigns, create execution strategies, and develop management reports for effective tracking. Resource availability is no longer an issue.

Within the marketing partner solution, financial institutions receive the following marketing services:

  • Monthly refresh/update of customer data from core systems
  • Monthly marketing product overview/validation report
  • Strategic planning reviews and strategy calibration sessions specific to your marketing approach
  • Highly qualified consultants with strong retail financial services marketing, retail banking, and technology backgrounds

To learn more about FIS Integrated Marketing Partner, call 800.822.6758 or 
e-mail us at moreinfo@fisglobal.com.



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