The U.K. is home to one of the oldest and most important global financial hubs.
Since 2013, the country has also focused on encouraging new banks to enter this mature market to stimulate competition, introduce truly innovative alternatives and give consumers more choice.
Atom Bank was up for the challenge. A new bank with a revolutionary approach, Atom wanted to change the way banks serve consumers and create the U.K.’s first digital, app-only bank. No branches. No call centers. In April 2016, Atom Bank broke new ground by launching its first products.
Atom focuses on millennials, or “digital natives,” who are one of the largest generations in history yet are largely underserved by traditional banks. This generation will shape the future of financial services, and their unique perspective is forcing institutions to rethink how they engage with customers.
As Atom’s strategic technology partner, FIS embraced agility and speed to break down barriers so they could turn their vision into reality. FIS is the nucleus of the bank’s core operations. We are delivering a cost-effective outsourced infrastructure and expertise that enables Atom to launch new services quickly and confidently. And now, for the first time in the U.K., a digital-only bank is delivering directly to consumers’ smart devices.