The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
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  • United Kingdom
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  • Brazil
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Life Events

Where banking meets life.

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Opportunities abound for Australian banks to grow by better positioning themselves as advisors to their customers, helping them plan and save for life events and realize their financial aspirations.

Collectively, Gen Xers and senior millennials are high-income, highly active banking customers.

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Both senior millennials and Gen Xers are at nearing the height of their earning potential, making more than $80,000 (AUD) annually. They’re also at the time of their lives when they experience the biggest financial changes, such as purchasing a home or automobile.

Australia - Life Events - Chart 1

Banks can grow by supporting customers in achieving their financial aspirations.

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Australia - Life Events - Chart 2

Nearly two-thirds of senior millennials and more than half of Gen X have at least one major event planned within the next two to three years. The good news is that the primary banking provider has a significant edge over the competition as the first choice for assistance with finances.

Senior millennials and Gen Xers are most in need of financial advisory services.

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Despite their preference for digital banking, Gen Xers and senior millennials are most comfortable with an in-person financial advisor. Online coaching and roboadvisors are also more popular with the younger generations of Australian consumers.

Brazil - Life Events - Chart 3

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