The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
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  • Brazil
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Life Events

Where banking meets life.

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Opportunities abound for Brazil’s banks to grow by better positioning themselves as an advisor to their customers, helping them plan and save for life events and realize their financial aspirations.

Gen Xers and senior millennials share similar incomes and banking habits.

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While not as high as older consumers, senior millennials and Gen Xers have incomes that match Brazil’s national average. They’re also at the time of their lives when they experience the biggest financial changes, such as purchasing a home or automobile.

Brazil - Life Events - Chart 1

Banks can grow by supporting customers in achieving their financial aspirations.

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Brazil - Life Events - Chart 2

Banking providers have numerous opportunities to assist consumers with achieving their goals. Financial institutions that focus on addressing consumers’ pain points have the most opportunity to gain market share and win over the next generation of banking customers.

One solution is to offer feature-rich personal financial management apps.

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Brazil’s senior millennials and Gen Xers are most in need of help in achieving their financial aspirations. For those not desiring or ready for traditional financial planning, personal financial management (PFM) apps and roboadvisors are attractive alternatives.

Brazil - Life Events - Chart 3

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