The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • U.S. Credit Union
  • United Kingdom
  • Germany
  • India
  • Australia
  • Brazil
  • Thailand
  • Canada
  • Global
Country Reports

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Top of Phone

Mobile payment options are essential to attracting and retaining millennials.

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Today, “top of phone” is fast replacing “top of wallet” for consumers of all ages. This can be seen in the increasing importance of digital payments.

Already, digitally (mobile and online banking) is the primary way consumers interact with their banks.

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Brazilians are increasingly using their phones and computers to interact with their banks. Most notably, young millennials are more likely to use a phone or tablet to interact with their bank, a trend we can expect to increase as well as witness in other consumer segments in the years ahead.

Brazil - Top of Phone - Chart 1

The importance of banks providing digital payment options continues to rise.

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Brazil - Top of Phone - Chart 2

Providing digital payments options, including mobile wallet and P2P payments, is quickly becoming a must for banks operating in Brazil. Across all age segments, consumers report that digital payments are becoming more important to them.

Banks need to solidify their position as the first choice for P2P payments.

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Brazilians consumers are more likely to use their financial institution’s mobile app for P2P payments. P2P supports mobile payment habituation, so retaining top-of-phone status will be critical for banks as consumers shift more of their payments from plastic to digital.

Brazil - Top of Phone - Chart 3

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