The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • U.S. Credit Union
  • United Kingdom
  • Germany
  • India
  • Australia
  • Brazil
  • Thailand
  • Canada
  • Global
Country Reports

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Digital Is Not Optional

Banks can no longer ignore or delay the digital revolution.

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Increasingly, bank customers expect to be able to access their accounts any time, from anywhere, and send and receive money with a few clicks or taps. These are no longer nice-to-have features.

Digital (mobile and online) is already a primary way consumer connect with their banks.

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Already the majority of bank interactions are done via online or mobile banking channels, even among Canada’s baby boomer segment. Not surprisingly, young millennials are the most active users of mobile banking by a large margin.

Canada - Digital Payments - Chart 1

As seen elsewhere, digital payment options are becoming more important to Canadians.

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Canada - Digital Payments - Chart 2

According to the PACE data, the importance of digital payment options has risen year over year for all age segments in Canada, with the biggest gains seen with young and senior millennials.

P2P payment services are most popular with Canada’s millennials.

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P2P payment services are increasing in use and popularity in Canada — a trend that’s global in nature. It’s Canada’s millennials who are the clear drivers of P2P use, as they’re more than twice as likely as Generation X to make P2P payments.

Canada - Digital Payments - Chart 3

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