The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

Select Country Insight

  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • U.S. Credit Union
  • United Kingdom
  • Germany
  • India
  • Australia
  • Brazil
  • Thailand
  • Canada
  • Global
Country Reports

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.



Banks must do more than to deepen customer relationships

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Banks in Brazil have made strides empowering customers with convenient transaction options. Where banks can improve is in managing the customer relationship and understanding customer wants and needs.

Gen Xers and senior millennials share similar incomes and banking habits.

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Both senior millennials and Gen Xers have incomes that match Brazil’s national average. They’re also at the time of their lives when they experience the biggest financial changes, such as purchasing a home or automobile.

Brazil - Country - Chart 1

Banks can grow by better tying their services to consumers’ financial aspirations.

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Brazil - Country - Chart 2

Banks need to better assist consumers with achieving their goals. Financial institutions that focus on addressing consumers’ pain points have the most opportunity to gain market share and win over the next generation of banking customers.

One solution is to offer feature-rich personal financial management apps.

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Brazil’s senior millennials and Gen Xers are eager to fulfil their financial aspirations. For those not yet ready for traditional financial planning, personal financial management (PFM) apps and roboadvisors are attractive, cost-effective alternatives.

brazil - Country - Chart 3

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