The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
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  • United Kingdom
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Country Reports

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.



Banks must adapt to the needs of Canada’s emerging banking customers.

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Banks in Canada have the most opportunity to better serve younger consumers and provide services and solutions tailored to events in their customers’ lives.

Collectively, Gen Xers and senior millennials are at the peak of earning and spending.

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In Canada, as elsewhere, there is clearly a break within the millennial segment. Senior millennials (ages 26 – 36) are taking out loans and signing up for investment services more frequently than younger millennials (18 – 25). In short, many of their behaviors line up with Gen Xers (37 – 51). We are terming this emerging supersegment of consumers “Gen MX.”

Canada - Country - Chart 1

There is opportunity to improve credit card exclusivity with older generations.

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Canada - Country - Chart 2

When looking at Canadians who have a credit card with their primary financial institution only, it’s clear that banks have the most success winning over young millennials. Where the opportunity lies appears to be with improving penetration with older generations.

P2P payment services are now a must for banks in Canada.

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P2P payment services are increasing in use and popularity in Canada – reflecting what’s also seen in the U.S. and globally – with millennials as clear drivers of this trend. Now is the time for banks to habituate use of their apps for making P2P payments or lose the crucial status as “top of phone” with the next generation of bank customers.

Canada - Country - Chart 3

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