The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • U.S. Credit Union
  • United Kingdom
  • Germany
  • India
  • Australia
  • Brazil
  • Thailand
  • Canada
  • Global
Country Reports

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.



Banks must do more to improve relationships with the next generation of customers.

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Since 2015, banks in Thailand have made strides in providing convenient transaction options. Where banks underperform is in managing the customer relationship and understanding customer wants and needs.

Generation Y are the most active users of digital banking solutions.

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PACE data shows that more than six out of 10 Thai consumers have recently gone online to check their balances, view recent transactions, transfer funds or pay an individual. Mobile banking is also increasing in frequency of use, especially with senior Generation Y.

Thailand - Country - Chart 1

Young Gen Y members report being the least satisfied by their banks.

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Thailand - Country - Chart 2

Younger Thai consumers recorded the lowest PACE scores for their banks, revealing underlying frustration with accessing services they need. Their top pain point was quickly and easily finding information without having to visit a branch.

Gen Y can be served by cost-effective personal financial management (PFM) apps.

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One cost-effective method for banks to improve relationships with Generation Y, as well as older consumers, is to offer a robust PFM app designed to help users improve their banking habits.

Thailand - Country - Chart 3

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