The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • U.S. Credit Union
  • United Kingdom
  • Germany
  • India
  • Australia
  • Brazil
  • Thailand
  • Canada
  • Global
Country Reports

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Top of Phone

P2P is essential to becoming top of phone.

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Providing digital payments options, including mobile wallets and P2P options, may not yet be table stakes beyond millennials in some countries but it will be soon.

The importance of digital payments has increased significantly.

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Globally, the PACE survey found that digital payments increased in importance to number 8 overall as its score increased by 8 points.

Global -Top of Phone - Chart 1

The importance of providing digital payment options has risen year over year in all age segments.

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Global -Top of Phone - Chart 2

When looked at by age group, digital payments increased in importance for all segments globally with a dramatic jump for baby boomers, who are catching up fast and following the example of their younger counterparts.

Customers are ambivalent about using their banks app to make digital payments.

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Millennials and customers in general are indifferent as to whether they use their banks mobile app or a third-party app to make P2P payments. P2P supports mobile payment habituation, so retaining top of phone status will be critical as customers shift more of their payments from plastic to digital.

Global -Top of Phone - Chart 3

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