The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Top of Phone

Mobile payment options are now essential to banked consumers.

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Indian banks are now in a battle for top-of-phone status, as digital payments are becoming nearly equal to cash when paying for things.

India’s millennials lead the way for digital payments.

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Mobile payments have gained the most traction among millennials. This cuts across most common activities, including paying for entertainment and travel as well as online shopping.

India - Top of Phone - Chart 1

Indian consumers have embraced digital payments wholeheartedly since demonetisation.

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India - Top of Phone - Chart 2

The importance of digital payment options has risen in terms of importance year over year for all consumer age segments – but none more than baby boomers, who have catapulted in front of their younger counterparts in their desire for such capabilities. Demonetisation is likely to be a significant influence in this finding.

Senior Gen Y consumers are most likely to use their bank’s app for P2P payments.

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Even older generations are using mobile P2P payment options. Nearly half of India’s baby boomers report having paid someone using their primary bank’s mobile app.

India - Top of Phone - Chart 3

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