The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Digital Is Not Optional

Banks can no longer ignore or delay the digital revolution.

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Increasingly, Thai bank customers expect to be able to access their accounts anytime, from anywhere, and send and receive money with a few clicks or taps. These are no longer nice-to-have features.

Digital (online and mobile) is already a primary way consumer connect with their banks.

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More than six out of 10 Thai consumers have recently gone online to check their balances, view recent transactions, transfer funds or pay an individual. Mobile banking is also increasing in frequency.

Thailand - Digital Payments - Chart 1

Digital payment options continue to increase in importance.

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Thailand - Digital Payments - Chart 2

The importance of digital payment options has risen year over year for all age segments in Thailand, with Generation X leading the way. In a break from what’s seen in other countries, Thailand’s young Generation Y (the equivalent of young millennials) saw the importance of digital payments barely move from 2015 when the PACE study was last done in-country.

More than half of Thai consumers report recently using P2P payment services.

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Thai consumers are quickly embracing person-to-person (P2P) payment options; use has noticeably jumped since 2015. Today, more than half of consumers reporting using both their financial institution’s app or an outside service to pay individuals.

Thailand - Digital Payments - Chart 3

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