2017 PACE REPORT

The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

Select Country Insight

  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • United Kingdom
  • Germany
  • India
  • Australia
  • Brazil
  • Thailand
  • Canada
  • Global
Country Reports

Select a Country

Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:
Global

USA

For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.

  • USA-CONSUMER
  • UNITED KINGDOM
  • AUSTRALIA
  • GERMANY
  • INDIA
  • BRAZIL
  • THAILAND
  • CANADA
  • GLOBAL

Generation Y

Banks need to focus on attracting the next generation of banking customers.

Download Full Report

Also known as “millennials” in other countries, Thailand’s emerging Generation Y consumers (ages 18 – 36) are most in need of banking services. They’re also the least satisfied with their banking relationships.

Young Gen Y members are the least satisfied with their banks.

download full report

Older Thai consumers recorded the highest PACE scores for their banks, while Generation Y and especially young Gen Y rated their banks lowest. This suggests that younger consumers may be more likely than others to switch banks in the future.

Thailand - Gen Y - Chart 1

Thailand’s top pain point? Getting banking information quickly without having to visit a branch.

download full report
Thailand - Gen Y - Chart 2

Thailand’s Generation Y consumers also reported the most problems engaging with their banks. Compared to other segments, they report more problems finding trustworthy information quickly and easily.

One solution is to offer a robust personal financial management (PFM) app.

download full report

Thailand’s Generation Y consumers are new to banking in general and are desperate for help improving their financial health. One cost-effective method for banks to improve their customers’ financial health, and by effect customer satisfaction, is to offer a robust PFM app designed to help users improve their banking habits.

Thailand - Gen Y - Chart 3

Contact Us

Let us get to know you a little better.

Thank you, John

Thanks for providing your information. We'll email you the requested information shortly!

OK
logo Page loading...

Download Full Report

Please let us know which area of the PACE report you are interested in: