The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Generation Y

Banks need to focus on attracting the next generation of banking customers.

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Also known as “millennials” in other countries, Thailand’s emerging Generation Y consumers (ages 18 – 36) are most in need of banking services. They’re also the least satisfied with their banking relationships.

Young Gen Y members are the least satisfied with their banks.

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Older Thai consumers recorded the highest PACE scores for their banks, while Generation Y and especially young Gen Y rated their banks lowest. This suggests that younger consumers may be more likely than others to switch banks in the future.

Thailand - Gen Y - Chart 1

Thailand’s top pain point? Getting banking information quickly without having to visit a branch.

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Thailand - Gen Y - Chart 2

Thailand’s Generation Y consumers also reported the most problems engaging with their banks. Compared to other segments, they report more problems finding trustworthy information quickly and easily.

One solution is to offer a robust personal financial management (PFM) app.

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Thailand’s Generation Y consumers are new to banking in general and are desperate for help improving their financial health. One cost-effective method for banks to improve their customers’ financial health, and by effect customer satisfaction, is to offer a robust PFM app designed to help users improve their banking habits.

Thailand - Gen Y - Chart 3

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