The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • U.S. Credit Union
  • United Kingdom
  • Germany
  • India
  • Australia
  • Brazil
  • Thailand
  • Canada
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Country Reports

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Top of Phone

Mobile payment options are essential to attracting and retaining millennials.

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Today, “top of phone” is fast replacing “top of wallet” for consumers of all ages. This can be seen in the increasing importance of digital payments.

Digital banking (mobile and online) is nearly equal to physical bank interactions.

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In general, Thai consumers are no strangers to using their mobile devices to carry out common banking transactions such as checking account balances, transferring funds and paying bills.

Thailand - Top of Phone - Chart 1

The importance of banks providing digital payment options continues to rise.

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Thailand - Top of Phone - Chart 2

For most Thai consumer segments, digital payments are rising in importance. Notably, it’s the young Gen Y members who report the smallest increase in importance for digital payments, suggesting banks need to improve outreach or the user experience for this segment.

Banks need to solidify their position as the first choice for P2P payments.

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Currently, Thailand’s consumers are highly likely to use their financial institution’s mobile app for P2P payments. P2P supports mobile payment habituation, so retaining top-of-phone status will be critical for banks as more consumers embrace mobile banking and digital payments.

Thailand - Top of Phone - Chart 3

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