The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • U.S. Credit Union
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Life Events

Where banking meets life.

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There is great opportunity for banks to improve their service relationships with customers. This is especially true when it comes to helping customers find, evaluate and select financing and investment products related to key life events.

The primary bank is the first choice of customers seeking financial assistance.

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Across the board, when asked where they would turn for financial assistance for a key life event, U.S. customers overwhelmingly cited their primary banking provider as their first choice.

U.S.A Community Customer - Life Events- Chart 1

Community banks are losing customers before they can make contact.

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U.S.A Community Customer - Life Events- Chart 2

Unfortunately, first-choice intentions are rarely realized, as competitors move in to capture those customers often before they have contacted their community bank. This can be seen in the low percentage of key accounts held by the customers primary bank.

Opportunities for growth center around tying banking solutions to key life events.

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Community banks need to better coordinate outreach and align their marketing with the likelihood of key events in consumers lives. The key to driving such touchpoints is in-depth, targeted analysis of the demographic, transactional and socioeconomic data within the banks' own systems.

U.S.A Community Customer - Life Events- Chart 3

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