The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Digital Is Not Optional

Banks can no longer ignore or delay the digital revolution.

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Today’s bank customers expect to be able to access their accounts any time, from anywhere, and send and receive money with a few clicks or taps. These are no longer nice to have features.

Digital is already the primary way customers connect with their bank.

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Approximately 70% of all customer interactions with their bank are done digitally, via online or mobile banking options. Digital banking is the foundation of the modern customer relationship.

U.S consumer Digital Payments Chart 1

Millennials are clearly driving mobile progression.

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US Customer Digital Payments Chart 2

Mobile progression is clear among the younger generations, especially young millennials. A user-friendly, multi-featured mobile banking app has become table stakes for attracting and retaining millennials (and will continue to be so as they mature).

Top 50 Global Banks are currently winning the battle for the digital natives.

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The top 50 global banks have been first to market with new digital banking solutions and products. For that, they're winning over more of the coveted millennial segment, but there are signs of attrition as customer age. To win over these customers, smaller banks must offer the digital products and services they've come to expect.

U.S consumer Digital Payments Chart 3

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