The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Gen MX

There is evidence of a powerful new segment of banking customers emerging.

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Senior millennials (26-35) and Gen Xers (36-51) practice similar banking habits that span the generational divide as well as experience similar life events at a greater frequency.

Gen Xers and senior millennials have similar earning and spending habits.

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Gen MX customers are accumulating goods and beginning to accumulate wealth with an average income of $72,200. They represent top targets for credit cards and loans as well as products to help them save for the future and build wealth.

U.S.A Customer - Gen MX Chart 1

Gen MX also practices very similar banking habits.

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U.S.A Customer - Gen MX Chart 2

Both Gen Xers and senior millennials prefer digital banking, but do not yet have the mobile first preferences of their younger counterparts. Both segments bank most frequently online followed by mobile, and visiting a branch is their least-common practice.

Their collective preference for digital payments continues to increase.

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Providing digital payments options, including mobile wallets and P2P options, may not yet be table stakes beyond millennials but Gen Xers 2017 importance score is equal to that of last years senior millennials.

U.S.A Customer - Gen MX Chart 3

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