The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Life Events

Where banking meets life.

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Opportunities abound for financial institutions to help consumers plan and save for life events and realize their financial aspirations. To succeed, banks need to ensure they are there for the customers at exactly the right time.

The primary bank is the first choice of customers when they want financial assistance.

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Across the board, when asked where they would turn for financial assistance for a key life event, U.S. customers overwhelmingly cited their primary banking provider as their first choice for assistance when buying a home, starting a business, or tackling other key life events.

U.S consumer Life Events Chart 1

But competitors step in and capture customers before they contact their primary bank.

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U.S consumer Life Events Chart 2

Customers' first-choice intentions are rarely realized, as competitors step in to capture these customers often before they have contacted their primary bank. This can be seen in the low percentage of key accounts held by the primary bank.

Banks can grow by reaching out to customers likely to experience key life events.

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Banks need to better coordinate outreach and align marketing with the likelihood of key events in customers lives. Nearly two thirds of senior millennials and half of Gen X have at least one major event planned within the next two to three years. The key to driving such touchpoints is in-depth, targeted analysis of the demographic, transactional and socioeconomic data within the banks own systems.

U.S consumer Life Events Chart 3

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