The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Attract & Retain

Small-Midsize Businesses want to bank digitally, and they're willing to change banks to do it.

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Small-midsized businesses are switching banks with increasing frequency. The opportunity for banks is to attract defectors and retain the SMB customers they have.

Switching banking providers is now commonplace for SMBs.

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Who's switching the most Young businesses. In fact, according to 2017 PACE data, startups were 17.5 times more likely to switch banks than established businesses, highlighting an opportunity for banks to grow their business with this segment.

U.S.A SMB- Attract and retain - Chart 1

Nearly half of business switching banks cited lack of needed product or services.

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U.S.A SMB- Attract and retain - Chart 2

Competitive pricing is the top reason SMB customers switched banks. Also of note, product or service offer lacking was cited by nearly half of SMBs as a key incentive for making a change.

Referrals may be the best option for winning over SMB customers.

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When it comes to winning over new SMB customers, PACE data suggests the current SMB customers may be the best weapon for banks. That's because 29% of SMBs switched banks because of a referral or recommendation from another business.

U.S.A SMB- Attract and retain - Chart 3

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