2017 PACE REPORT

The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • United Kingdom
  • Germany
  • India
  • Australia
  • Brazil
  • Thailand
  • Canada
  • Global
Country Reports

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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:
Global

USA

For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.

  • USA-CONSUMER
  • UNITED KINGDOM
  • AUSTRALIA
  • GERMANY
  • INDIA
  • BRAZIL
  • THAILAND
  • CANADA
  • GLOBAL

Digital Bridge

Consumers' banking practices are heavily influencing the SMB market.

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Small and mid-sized businesses (SMBs) want to bank the way their customers do — digitally. However, they're also eager to stay ahead of their customers and are much quicker to adopt new digital offerings.

Together, Senior millennials and Gen Xers are the prime target for SMB banking.

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Collectively, Gen MX (senior millennials + GEN X) customers earn just over $72,200 annually. They're not only the prime target audience for most SMBs, they're also most commonly SMB owners or proprietors.

U.S.A SMB- Digital Bridge Chart 1

SMB adoption of mobile P2P payments is outpacing the customer market.

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U.S.A SMB- Digital Bridge Chart 2

Providing digital payments options, including mobile wallets and P2P options, may not yet be table stakes beyond millennials, but with expectations rising among Gen Xers and baby boomers, not offering them will soon not be an option.

2/3 of SMB digital interactions with a bank are done on mobile devices.

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For SMB banking, mobile penetration is similar across different revenue segments but highest among younger businesses. Penetration is so high, in fact, that mobile banking can be considered as table stakes in serving them.

U.S.A SMB- Digital Bridge Chart 3

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