The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Top of Phone

Digital payments are very important to SMBs, their customers and their vendors.

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Top of phone is now top of mind not only with U.S. Customers but also small and mid-sized businesses, which have quickly adopted mobile banking and person-to-person (P2P) payment apps.

SMB adoption of mobile P2P payments is outpacing the customer market.

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U.S.A SMB- Top of Phone - Chart 1

Person-to-person (P2P) payments are very important to SMBs, which regularly use these apps to pay vendors and suppliers. However, a shocking number of SMBs use non-bank financial apps to pay vendors and suppliers, suggesting an unmet need with their primary banks mobile apps.

B2C is a key driver of mobile payments.

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PACE data shows that businesses serving customer (B2C) markets are more likely than companies in the business-to-business (B2B) market to accept cash, credit cards, money orders and P2P payments. Businesses that serve B2B markets solely are more likely to accept business checks, online payments and wire transfers. Mobile payments are gaining the most acceptance among businesses serving both the B2C and B2B markets.

U.S.A SMB- Top of Phone - Chart 2

Mobile is an urgent pain point for smaller banks targeting SMBs.

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Mobile banking has gone mainstream, but community banks lag badly in penetrating their customers bases with mobile banking apps. What's more, all banks must strive to provide business customers with mobile banking apps that enable a wide range of transactions.

U.S.A SMB- Top of Phone - Chart 3

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