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February 09, 2017
London – 9th February 2017 — Digital operator Sky Betting & Gaming has chosen Worldpay, the global leader in payments, to accelerate growth and improve the online gambling journey for its rapidly expanding customer base.
As the fastest growing online betting and gaming operator in the UK, Sky Betting & Gaming wanted to strengthen its payments infrastructure to continue to deliver a seamless digital experience to its customers. The leading betting and gaming brand chose Worldpay for its technology-first approach, wealth of industry experience and unparalleled view of consumer behaviour. Worldpay will provide Sky Betting & Gaming with payments insights, knowledge and expertise, as well as becoming a key partner in Sky Betting & Gaming’s continued focus on payment innovation.
In the fast-paced sports betting industry speed is crucial, with online traffic regularly spiking around major fixtures such as the Grand National. Worldpay’s eCommerce offering delivers the capacity & scalability needed during peak times, and has allowed Sky Betting & Gaming to help increase their payment acceptance. Worldpay will also support Sky Betting & Gaming’s future expansion into new markets as the brand builds on its success in the UK.
Andrew Sacre, Product Owner for Payments at Sky Betting & Gaming said: “Providing customers with a sophisticated digital experience is an absolute priority for us, which means supporting a growing number of emerging payment options, including Apple Pay. We wanted a payments partner with not only the industry expertise, but the pedigree in new and exciting technologies and products to join us in some of the exciting plans we have for the years ahead. The digital gambling and payments space continues to evolve, driven by changing consumer habits and innovative new technologies, and Worldpay’s unique insight into customer patterns will be key to delivering a market-leading service.”
Peter Wickes, VP of Business Development, Global eCom at Worldpay said: “By working with more than 150 of the biggest names in the industry, we pride ourselves on the market-leading expertise we offer to the gambling sector. With mobile betting expected to account for 40% of the online gambling market within the next 12 months, 1 it is imperative that operators deliver the very best mobile gambling experience to punters. Introducing Apple Pay is an exciting move from Sky Betting & Gaming, and we look forward to supporting their continued innovation and growth into 2017.”
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world.
Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types, by providing an end-to-end service including acquiring, treasury, gateway, alternative payments and risk management, all via a single integration to Worldpay. Worldpay makes global payments simple for many of the world’s leading organisations.
About Sky Bet
Headquartered in Leeds and led by Chief Executive, Richard Flint, Sky Betting & Gaming was formed in 2001 and has since grown to become one of the UK’s leading online bookmakers, with a team of 1000 employees and a strong track record of innovation.
As one of the first bookmakers to recognise the potential of online and then mobile platforms for betting and gaming, Sky Betting & Gaming today operates five major online products - Bet, Vegas, Casino, Poker, and Bingo – as well as leading sports affiliate Oddschecker. Its success means it has risen to be the fourth biggest online player in the UK market, up from ninth five years ago. Over the same five-year period, the business has delivered an annualised growth in operating profit of over 40 per cent and a fourfold increase in revenues.
In 2015 Sky Betting and Gaming became an independent company following the sale of its majority share by its parent company Sky to CVC Capital Partners, one of the world’s leading private equity houses in a deal which valued Sky Betting and Gaming at £800million. Sky has entered into a long-term brand license agreement and other commercial arrangements with Sky Betting and Gaming in connection with the sale. https://www.skybet.com/
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