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Wingo turns to Worldpay for global online paymentsConversion rates soar by 7% thanks to seamless online payments
November 01, 2017
1 November 2017 – Bogota — Wingo, Colombia’s newest low-cost carrier (LCC), has selected Worldpay as its exclusive online payments provider to support its rapid expansion plans.
Wingo sought a payments partner with global expertise in the airline industry to ensure the success of its launch into the Colombian market. With 25 years of experience in the airline industry supporting over 80 of the world’s biggest airlines, Worldpay were able to use their expertise to implement a full online payments solution in just four months.
The airline successfully made its service debut in December 2016, and is counting on Worldpay’s expertise in global payments to help inform its ambitious growth strategy. By working with a single provider, Wingo is able to avoid the complications and costs of working with multiple payments processors across different markets as expands; supporting its mission to offer affordable airfares in Colombia and further afield.
The partnership will enable Wingo to gain more insight into the purchasing habits of travellers, so the airline can better tailor its online services and create a seamless online booking experience. Since partnering with Worldpay, the airline has seen conversion rates increase by 7%, as an enhanced online customer journey for both domestic and international travellers helps increase ticket sales.
Catalina Bretón, General Manager of Wingo said: “Our ambition isn’t just to grow as a company; it is to deliver the best online experience for the passengers who use our website globally. We wanted a payments partner that could support that ambition. With a more complete view of our payment data and the ability to quickly act on this information, we’ll be in the best position to continue doing just that as we extend our network of routes into new markets.”
Juan D’Antiochia, General Manager for Latin America at Worldpay said: “We are delighted to be working with Wingo during such an exciting period for the airline. Following a smooth and speedy implementation, we are now focusing our efforts on how reliable online payments can continue to support the brand’s mission to become the low-cost, high quality alternative airline. The online travel market in Latin America is fiercely competitive, and we look forward to helping the company build momentum as it continues to grow its market share over the next 12 months and beyond.”
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to around 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types.
We are the airline that enables you to travel more and in a better way. At Wingo we are passionate in offering you the lowest prices so you can fly to the 15 best destinations in 9 countries from Latin America and the Caribe. In our DNA we have the conviction to honour our promise that you will come back happy to fly with us, that is why we do not impose anything, we offer a wide additional service portfolio so you can pay for what you need. Additionally, with Wingo you not only carry your personal item up to 6 Kg, additionally you can carry a hand luggage up to 10 Kg FREE. All this with a professional safe service. Wingo, this is how flying is.
For more information, please contact:
Global eCom Emily Lahey, PR Director +44 (0) 7584339633 firstname.lastname@example.org
+44 (0) 207 067 0128