Mobile Payment Journey: The Market Guide

Mobile devices, applications and their surrounding technologies are continuously evolving – as are the expectations of shoppers.

Around the world, people are increasingly using their phones for almost every aspect of life, presenting an incredible opportunity for those who understand how each market works and differs to stay at the forefront.

As you may know, we asked 16,000 smartphone users in 10 countries how they want to pay on their phone for retail, travel, digital content and gaming to offer merchants the insights they need to take their mobile offering to the next level.

In our second instalment of the Mobile Payment Journey research series, we take a deeper look at the preferences and nuances of 10 of the top eCommerce markets around the world in unique reports for Travel, Retail, Gambling and Digital Content merchants. Take a look at your industry’s report to learn more about:

• Payment trends from each country – Australia, Brazil, China, Germany, India, Japan, Russia, South Korea, UK and the US
• Insights and recommendations for improving your mCommerce at a market level
• Local perceptions of innovations like biometrics and virtual reality
• And more

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Worldpay carried out research in partnership with Opinium Research LLP who surveyed 16,000 smartphone users in 10 countries and conducted desktop market analysis.