Technology & innovation in retail: Who’s really ahead? Luxury v Mid-Market | Worldpay

It’s often thought that luxury brands are slow to embrace new media, technology and digital innovation. But is this really true?

We surveyed 100 luxury brands and mid-market retailers in key markets throughout Europe to find out how technology and innovation plays a role brand strategy.

We’ve identified the key market differentiators between luxury and mid-market retailers to learn where the industry is headed and who’s leading the way in eCommerce.

We examine:

• Luxury and mid-market brand perceptions towards technology and innovation in retail
• Who’s leading the pack and who’s fallen behind
• How luxury retailers are using tech and innovation now and where it can take retail in the future
• What both luxury and mid-market retailers can learn from one another