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WORLDPAY EDITORIAL TEAM
April 21, 2018
The prominence of the Chinese eCommerce opportunity has been a constant in recent years, with mind-blowing statistics of growth and scale unprecedented in digital retailing.
As the middle class in China continues its explosive growth, Chinese consumers seek engaging experiences and genuine products from global brands. In partnership with GELF (Global eCommerce Leaders Forum) and Total Retail, we’ve delved into the deeper issues involved in the “China opportunity”, to create a retail study.
Key findings delve into why and how leading retail brands are growing their businesses in China. And the research underscores the challenges and pitfalls to be wary of, regardless of a company’s tenure in the region. We offer insights into how retailers and brands selling direct-to-consumer have responded to these challenges and how they plan to grow their eCommerce business in China in the years ahead.
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