Press Release
The luxury mobile shopper emerges in India
New Worldpay research reveals India is global capital of mobile appsMarch 05, 2018
Monday 5th March 2018 â London â Indian consumers lead the world when it comes to their affinity for apps, with 82 per cent preferring this method to mobile browsers when shopping on their smartphones. This is far ahead of the global average of 71 per cent. Consumers are also seeking a more luxury, personalised service on their mobile, and many are willing to pay more for their purchase if it is accompanied by a first-class experience, according to new research from Worldpay.
Worldpayâs latest global overview of mobile consumer spending, The Mobile Payment Journey, polled over 16,000 people across 10 markets to discover their most recent mobile payment experience and spending habits, and to find the elusive secret of what makes a mobile shopper hit the pay button.
The research found that Indiaâs app market is booming: consumers have on average 10 apps downloaded onto their mobile device, compared to seven in the UK and US. Last year, Indians downloaded 12.1 billion apps, outstripping the USA for the first time1. Meanwhile, the country has the largest youth population in the world, providing huge market opportunities for brands that can understand how to give the best possible shopping experience.
Nowhere in the world is this more important than in India, with two thirds of consumers (64 per cent) happy to pay a premium for a âfive-starâ shopping experience. The rewards for brands that get the app experience right are tremendous. Over a third of Indian consumers said that they spent more than âč4,000 (US$62) on their last purchase.
Phil Pomford, General Manager for Asia-Pacific, Global Enterprise eCommerce at Worldpay said, âItâs no secret that India is one of the most exciting growth markets for mobile commerce, but our research shines a light into what really makes these shoppers press the payment button. The fact is while India took longer to catch on to smartphone ownership; its citizens are now among the earliest adopters of a whole range of technologies. Indiaâs consumers want tomorrowâs world today â but that means they have perhaps the worldâs highest expectations when it comes to service levels and user experience. Lack of preferred payment options was the number one reason for smartphone basket abandonment in India -
an important reminder that capturing this emerging class of luxury mobile shoppers depends upon providing a comfortable and convenient mobile payment journey.â
âMerchants that provide a mobile payment experience thatâs quick, seamless and familiar will see fewer abandoned baskets, more app downloads and more sales of valuable goods and services. This might mean storing consumersâ payment details so they donât need to enter them every time, or simply providing a range of payment options so that consumers can always use their preferred method.â Pomford concluded.
About the data
The research was compiled in partnership with Opinium and interviewed interviewed 16,000 consumers who have purchased goods on their mobile in the last 3 months in Australia, Brazil, China, Germany, India, Japan, South Korea, the U.S. and UK. Reports are available at: http://www.mobilepaymentjourney.worldpay.com
About Worldpay
Worldpay, Inc. (NYSE: WP; LSE: WPY) is a leading payments technology company with unique capability to power global integrated omni-commerce. With industry-leading scale and an unmatched integrated technology platform, Worldpay offers clients a comprehensive suite of products and services globally, delivered through a single provider.
Worldpay processes over 40 billion transactions annually through more than 300 payment types across 146 countries and 126 currencies. The companyâs growth strategy includes expanding into high-growth markets, verticals and customer segments, including global eCommerce, Integrated Payments and B2B.
Worldpay, Inc. was formed in 2018 through the combination of the No. 1 merchant acquirers in the U.S. and the U.K. Worldpay, Inc. trades on the New York Stock Exchange as âWPâ and the London Stock Exchange as âWPY.â
Visit us at www.worldpay.com
For more information, please contact:
Emily Lahey : Emily.lahey@worldpay.com â +(44) 7584 339633
Candy Xie : cxie@golin.com â + (852) 2501 7949
1Source: Economic Times