Article

2020 COVID-19 Canada. Consumer Behaviour Report

September 08, 2020

FROM DISRUPTION TO INNOVATION

COVID-19, Canadian consumer behavior and the new normal

COVID-19 is fundamentally altering virtually every facet of modern life. What only recently represented “normal” seems far removed from our experience today. A fundamentally new normal is emerging from the disruption of the pandemic.

A survey of over 1,000 Canadian consumers in June 2020 is now available to help quantify and better understand our changed landscape.

“From Disruption to Innovation: COVID-19, Canadian Consumer Behaviour and The New Normal” examines consumer sentiment about restaurants and changes in behaviour around delivery in depth. We’ll explore the consumer’s perspective on their rush to eCommerce in the wake of stay-at-home orders.

The survey dives into a boom in streaming services and consumer sentiment on travel. We conclude by forecasting near-term Canadian consumer purchasing trends.

Here’s just a sampling of what you’ll find:

  • Consumers are embracing digital transformation: 58 percent agreed that they are spending more on eCommerce during COVID-19
  • Consumers want to help and support local businesses: 46 percent buy from more local/independent small businesses now
  • Consumers are gravitating to delivery services: 33 percent of respondents in our survey tried a new-to-them delivery service during COVID-19

The report examines Canadian consumer behaviour through the lens of three key trends:

  • Acceleration: Our “new normal” accelerates momentum of trends well underway prior to 2020
  • Adaptation: COVID-19 is fast-tracking adoption of new products and services by necessity
  • Persistence: Changes in consumer behaviour are likely to persist well beyond 2020

“From Disruption to Innovation” seeks to better understand Canadian consumer behaviour, so that those charged with serving their needs can best support them, their families and our communities in these challenging times.