FIS Modern Banking Platform
Advance your bank with a modern core platform.
Worldpay is now FIS. Your experience is our top priority. We’re here to help.
Worldpay is now FIS. Your experience is our top priority. We’re here to help.
FIS Modern Banking Platform
Advance your bank with a modern core platform.
Data Restore
Protection from disaster.
Code Connect
The power of APIs with the scale of FIS.
Worldpay is now FIS. Your experience is our top priority. We’re here to help.
FIS Private Capital Suite
Data Exchange Solutions.
IFRS17
The right strategy for transformation.
Commercial Lending
Speed up the decision process.
Worldpay is now FIS. Your experience is our top priority. We’re here to help.
Worldpay is now FIS. Your experience is our top priority. We’re here to help.
Worldpay is now FIS. Your experience is our top priority. We’re here to help.
FIS uses cookies to improve your experience on our websites. We use your browsing data on fisglobal.com to gather analytics to help provide personalized content and an overall better user experience. This helps us improve your experience for future visits to our site. Click here to continue to fisglobal.com/gdpr.
Much has been made about the ubiquitous use of mobile devices and social media among the youngest generations. Since the arrival of Facebook in 2004, social media has grown to a point where few of us can imagine a world without it. That’s especially true for Gen Z, for whom social media has always been an integral and important part of their daily lives.
Today, 72% of US adults have at least one social media account. Among 18-29-year olds, that figure rises to 90%. Savvy brands recognize that to engage with consumers and engender fierce loyalty, they must reach them where they spend most of their time. Increasingly, that’s on their favorite social media platform.
Worldpay commissioned Dynata for an August 2019 survey of over 2,500 consumers across the US, analyzing their purchasing behavior across different buying channels. We uncovered how consumers want to use their mobile phone for shopping and where they prefer to use their mobile wallet. We also found out what they really think about biometrics and how concerned they are about fraud. And lastly, we explored what they think about the technological changes affecting how we pay, from self-service kiosks to automatic payments.
There are several interesting takeaways we learned from Gen Z when it comes to social media and shopping.
Brands that already have a strong social media presence and highly engaged fan base are well-positioned to capitalize on this rising trend. But it’s not too late to establish an active social media account. Gen Z consumers have a high interest in interacting with brands, and companies that allow for two-way communication and organic interactions will be able to gain their attention.
Overall, consumers have a few favorite categories of companies they prefer to follow.
A number of brands targeting the Gen Z and Millennial demographics have gotten very creative with social selling. For example, one personal hygiene subscription company employs a dedicated Pinterest board to capture customer feedback and photos of “unboxing.” By making their most loyal customers part of the social conversation, they add the critical element of social proof, empowering their most loyal fans to do the selling for them. This approach brilliantly harnesses the unique power of social media to organically amplify the brand’s message.
As brands prepare to engage consumers through social media, it’s worth mentioning payment security. A large portion of consumers are comfortable making purchases, but there are some consumers who would rather shop directly through a retailer’s site and app. Brands should be sure to visibly communicate the security they have in place to protect sensitive customer payment information.
Social media is already a hub in many consumers’ omnichannel purchase journeys. Social commerce is rapidly gaining acceptance and represents a convenient way for consumers to make buying decisions and interact more closely with their favorite brands.
Download the US Consumer Behavior Report to learn more about what consumers think about biometrics, protecting your business, and what our payment preferences mean for the future.
Let's work together to reach your goals. Contact us at the links below and a representative will be in touch.
We are here to help you and your business. Contact us using the button below.
Learn more©2021 FIS. Advancing the way the world pays, banks and invests™