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Easter online travel bookings up by 61% year-on-year in BrazilWorldpay data indicates more Brazilians will travel over the Easter weekend compared to 2017
March 29, 2018
São Paulo, 29 March 2018 – Excited about relaxing and spending time with friends and family during the Easter holiday, more Brazilians than ever are booking trips online in the run-up to Easter. According to the latest data from Worldpay, online sales for travel agents and airlines in the country are up by as much as 61% compared to the same time last year1, three weeks prior to the Easter weekend. The findings indicate more Brazilians are travelling this year compared to 2017, suggesting they are feeling more secure about the economic scenario.
Worldpay’s data also revealed that Brazilians tend to book their holidays at the last minute. An analysis of consumer spending habits in the run-up to Easter last year found the volume of online bookings surged by 13% two weeks prior to the Easter celebrations1. However, travelers should not assume that prices will become lower closer to the holiday. According to the findings, prices start to climb the closer it gets to the celebrations – with the average spend per booking rising by R$721.
On the other hand, Brazilians are spending less on trips this year compared to last year. Worldpay data shows the average spend per booking has fallen by 6% compared to last year, suggesting that savvy travelers are searching for the lowest prices in the online sales1.
“Brazilians remain confident about the economy and are regularly monitoring online travel deals, especially around key holidays such as Easter. Many consumers take advantage of the period for a quick getaway – to visit relatives or participate in religious ceremonies”, explains Juan D’Antiochia, General Manager, Latin America at Worldpay.
“The latest indicators all point towards a boost in tourism in the country. In this sense, merchants should focus on delivering a great online booking experience to encourage customer loyalty – tempting travelers to book via their websites again. With more public holidays on the horizon this year, travel agents and airlines should focus on optimizing their booking journey, and that includes providing a range of payment methods. An example of this need is that 78% of Brazilians with smartphones prefer to buy via apps, according to Worldpay’s Mobile Payment Journey research,” concluded Juan D’Antiochia.
1About the data
Figures quoted are according to Worldpay´s Global eCom customer transaction data for airlines and online travel agents in Brazil – 25/03/2017 – 14/04/2017, compared to 09/03/2018 – 16/03/2018. The time periods are comparable as 3 weeks before the Easter weekend.
Worldpay, Inc. (NYSE: WP; LSE: WPY) is a leading payments technology company with unique capability to power global integrated omni-commerce. With industry-leading scale and an unmatched integrated technology platform, Worldpay offers clients a comprehensive suite of products and services globally, delivered through a single provider.
Worldpay processes over 40 billion transactions annually through more than 300 payment types across 146 countries and 126 currencies. The company’s growth strategy includes expanding into high-growth markets, verticals and customer segments, including global eCommerce, Integrated Payments and B2B.
Worldpay, Inc. was formed in 2018 through the combination of the No. 1 merchant acquirers in the U.S. and the U.K. Worldpay, Inc. trades on the New York Stock Exchange as “WP” and the London Stock Exchange as “WPY.”
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