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As a 106-year-old community bank, Washington-based Kitsap Bank needed a way to reach younger, tech-savvy customers who bank online. They realized that by analyzing customer data for behavioral patterns and interests, they could promote product offerings to customers based on specific priorities.
Kitsap Bank can now see each customer more clearly. With a 360-degree view, they can trigger real-time, relevant offers to better understand customers' habits, interests and financial priorities. After engaging just 11 percent of online banking customers, the bank saw a 28 percent increase in new product sales.
151:1Business loan conversion
28% Increase in new product sales
In the future, Kitsap Bank wants to expand their offerings based on customer data. With help from FIS, the bank will be empowered to drive cross-sell of profitable banking products more efficiently and leverage the system to drive new customer acquisition and greater engagement.
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