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August 13, 2018
The U.K.’s Open Banking initiative, coupled with the EU’s broader Second Payments Services Directive (PSD2), presents banking providers and fintechs with a wealth of opportunities, including building more trust and stronger relationships with customers. But they must be balanced with the realities of the new General Data Protection Regulation (GDPR), which is in force for financial institutions (FIs) serving customers in the EU but also offers directional guidance for those serving the U.S. market.
According the Open Data Institute (ODI), 94% of people agree that trust is important when deciding whether to share personal information. This is backed up by this year’s PACE research, which found Trust to be the #1 concern of bank customers in the U.S., U.K., and Germany.
That’s where Consent Management comes in. A flexible consent management tool gives consumers control over the use and movement of their personal and financial data and allows FIs to comply with their customers’ wishes for storing, accessing, and using their personal data.
Data rights management regulations, such as GDPR, should be viewed less as a burden and more as an opportunity for financial institutions to educate customers on data sharing, while creating a more personalized experience and ultimately strengthening and deepening customer relationships.
Tags: Data Management & Analytics, Technology
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