Optimize the User Experience (UX)What consumers expect today are user experiences communicated in their language. Modernization improves the UX by harnessing the power of contextual communications. Technologies driving modernization:
- Artificial intelligence (AI) moves beyond fraud applications to improve customer recommendations and provide real-time advice and information. For example, Clinc’s voice-powered AI platform named Finie answers consumers’ questions posed in everyday language instead of “bank speak.” Instead of saying “provide a list of my transactions,” consumers can ask “did I spend more on groceries this month than last month?”
- Geo-location services that match the location of a card transaction to the location of the consumer’s phone reduce false positives, thereby improving the UX.
- Predictive and behavioral analytics help marketers personalize communications and better tailor offers to capture favorable responses.