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Peter Chapman, Vice President – Partnerships, MX (an FIS partner)
August 06, 2018
Today’s tech-savvy consumers expect highly engaging experiences across all platforms and at every touchpoint. And delivering on their growing demands starts with clean data. It’s at the foundation of everything—from chatbots and analytical reports to targeted marketing and alerts. If the data isn’t clean, chatbots can’t answer even the most basic of questions, analytics dashboards aren’t useful, digital marketing isn’t personalized, and alerts are inaccurate.
When your customers purchase items, their transactions usually show up in a cryptic format. This unintelligible information can leave them frustrated. Consumers can’t distinguish if what they’re seeing is their transaction or a fraudulent charge. Moreover, it makes it nearly impossible for them to create budgets, track spending, and plan ahead. It also makes it hard for you to understand their transaction types, preventing you from offering products that align with customers’ needs. Below are the three steps to clean and actionable data:
It all starts with clean data Cleansing, categorizing, and classifying data is the foundation of artificial intelligence. It helps you provide extremely personalized marketing experiences, offer solutions to specific problems, and get to know your customers on a much deeper level. It also helps your customers proactively manage their finances and reduce the stress of understanding transactional information.
Tags: Customer Experience, Consumer Trends
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