Follow one financial institution's journey to launching a direct bank.

Ben SimpsonHead of Innovation

About Ben
  • Job title: Head of Innovation
  • Company: Cajun Country Bank
  • Assets: $5B
  • Location: Baton Rouge, Louisiana
Ben's Challenges
  • Grow bank deposits
  • Attract new customers
FIS Solutions
  • FIS solutions for Direct Banks

Ben SimpsonHead of Innovation

Learn More
X About Ben
  • Job title: Head of Innovation
  • Company: Cajun Country Bank
  • Assets: $5B
  • Location: Baton Rouge, Louisiana
Ben's Challenges
  • Grow bank deposits
  • Attract new customers
FIS Solutions
  • FIS solutions for Direct Banks

The bank has had significant loan growth and has been struggling to increase deposits and attract millennials in new territories. It’s time for something new.

After a variety of meetings with the executive team at the bank and their partner FIS, Ben and his team decide to launch a direct bank channel independent of their current retail bank. As a fully outsourced direct bank model, they go live in seven months.

The direct bank is up and running. All the technology and services are provided by FIS, and the deposit intake is far greater than expected.

The bank offers CDs with a great rate. Customers apply for an account in under five minutes and gain instant access to their online banking.

The bank decides to offer high-yield saving accounts. After a successful marketing campaign, the clients start to pour in.

Since launching the bank, there has been a large influx of calls from new clients and from people looking for more information. Live call center personnel address all inquiries.

Ben’s clients have been enjoying the convenience of depositing checks into their new savings accounts by taking pictures with their phone.

To keep costs low, the bank decides to work with FIS to process and reconcile the mobile deposits.

Ben and the other executives just met with their regulators. They were thrilled that the bank’s systems were available 24/7 and that processes were smooth with integrated Business Process Management.

       
   
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Direct Bank
Gain deposits and attract technology-savvy clients who like simple banking, great rates and never having to go to a branch to bank. Learn More >
Outsourced Direct Bank Model
Accelerate time to market, focus on marketing and bank governance, be agile in new product rollouts, and outsource sales, service, back office and technical operations to FIS. Learn More >
Online Account Opening
Enable customers to apply for accounts quickly and easily. Learn More >
Application Completion
If a customer does not complete an application, the system sends a reminder to finish the open application, and the customer can call in to seek help. Learn More >
Savings Accounts
Increase your ability to lend by offering enticing savings account offers to prospective customers. Learn More >
Call Center Services
FIS offers a roster of experienced customer service representatives to handle customer requests. Learn More >
Remote Deposit Capture
Enable your customers to make deposits with their mobile device cameras. Learn More >
Outsourced Item Processing
Eliminate the need for in-house staff to handle volume-based, nonstrategic processes. Learn More >
Always-on Core
Eliminate downtime and ensure availability with real-time replication of data. Learn More >
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LOREM IPSUM Learn More >
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