Richard Booking is the president of Intercontinental Bank, a global bank headquartered in the US with subsidiaries in Europe.
Richard and his board identify the need to pursue an accelerated deposit growth plan targeting new markets and customer segments via a new branded digital-only parallel bank launch. With this increased deposit account balance, Intercontinental Bank can leverage against its highly successful SMB lending portfolio.
Intercontinental Bank's board selects FIS and the Modern Banking Platform based on the solution's modern design, capabilities and FIS' expertise in delivery as the technology behind their strategic new branded digital bank, which they name InterDirect.
Intercontinental Bank's retail and deposit product teams meet to identify new product packaging details, including eligibility requirements, customer relationship services structures, origination and onboarding needs.
Richard asks his marketing and campaign teams to collaborate on competitive new deposit product/package offerings and target audience strategies which they can offer to new clients for InterDirect. They launch a customer acquisition initiative directing potential customers to fully digital account opening.
Amy and Greg receive a targeted new deposit product offer with great rates from InterDirect and are excited to see that the bank enables complete digital account opening experience.
Amy & Greg appreciate the convenience of impactful alerts and notifications delivered to them digitally as well as seeing how their banking relationship is valued and maximized based on their growing needs across products.
Months progress and InterDirect is rapidly growing. At the next Intercontinential shareholder meeting, Richard is delighted to share InterDirect's dramatic deposit growth success rate, which has gained 5 billion of new deposit funds within 12 months, that can be leveraged within their lending strategies.