The percentage of prepaid cards purchased for self-use now outweighs those purchased as a gift—and industry forecasts predict that the prepaid market is primed for continued growth in the coming years. Learn which key factors are fueling growth in the prepaid segment for financial institutions and retailers.
Prepaid users are often misperceived as a segment that lacks the profitability and growth potential to benefit financial institutions—but the data tells a different story.
In this white paper, we’ll explore why the prepaid market is primed for growth across all income brackets, and how banks can leverage prepaid solutions to engage profitable customer segments.
Retailers can use prepaid solutions to enhance brand equity, cultivate new revenue streams, deepen wallet share and increase purchase frequency. This white paper explores how prepaid technologies have recently been embraced by profitable user segments—and how retailers can leverage prepaid solutions to connect with those users.