The percentage of prepaid cards purchased for self-use now outweighs those purchased as a gift—and industry forecasts predict that the prepaid market is primed for continued growth in the coming years. Learn which key factors are fueling growth in the prepaid segment for financial institutions and retailers.
Prepaid users are often misperceived as a segment that lacks the profitability and growth potential that will benefit financial institutions who invest in capturing or nurturing the relationship—but the data tells a different story.
In this white paper, we’ll explore why financial institutions who prioritize the prepaid audience can position themselves as innovative organizations that provide financial services that empower prepaid users to lay the foundation for lasting customer relationships.
Retailers can use prepaid solutions to enhance brand equity, cultivate new revenue streams, deepen customer relationships, and increase engagement, purchase frequency and share of wallet. In this white paper, we also explore the features and benefits prepaid technologies offer and how retailers can leverage them to connect with each unique prepaid user segment.