Financial Institutions Reap Rewards with Credit Card Loyalty Programs - by Bob Legters
March 19, 2019
Bob Legters, Chief Product Officer, FIS Payments Division
Google “best credit card rewards” and you’ll get 387 million potential answers, including links to hundreds of websites dedicated to “hacking” reward programs to help customers earn the greatest amount with the least possible effort.
There’s no question that rewards programs are a powerful driver of consumer behavior in the credit card space. A recent J.D. Power study found that 47% credit card holders who had switched to a new card issuer in the last year did so for a better rewards program. In 2017 and 2018, the majority of respondents to FIS’ Performance Against Customer Expectations study said their bank could do a better job rewarding them for their business. Read the full article on Forbes here.