Making debit and credit card marketing programs unfundable affordable
Unlock more growth for less cost with a new way to fund marketing programs
Attracting new customers is an important means to keep money moving and the business growing. But marketing is costly, so how do you boost your card program’s appeal without busting your budget?
Now, discover a new way to fund marketing campaigns with FIS. When you use our payment network and card marketing solution together, the increase in interchange income buys a year of tailored marketing to win and keep more customers. Sounds good? Then get our Q&A to learn more.
Balancing growth initiatives with budget constraints in banking
Unlock Q&ABalance your growth initiatives with budgetary constraints
No budget for card marketing? Now you can attract more customers to your debit card program and move even more money without breaking the bank. Read our Q&A to discover how to:
- Save money on marketing and still drive growth Use interchange revenue – at attractive rates – from our NYCE Payments Network to fund a year-long marketing calendar with the FIS PaymentsEdge card marketing solution.
- Optimize and understand portfolio performance With full-service marketing, advisory services and portfolio reporting from PaymentsEdge, it’s easy to deliver tailored marketing campaigns that drive cardholder engagement.
- Ease economic pressures on debit services As transactions move from foundational checking and debit card offerings to P2P payments, NYCE helps actively manage the interchange position to get you the best economics.
- Increase revenue through debit usage PaymentsEdge clients get a deeper understanding of their customers’ needs and motivations to gain higher returns for their business.
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