Powering growth in card payments with disjointed integrated tech
Unlock digital transformation and revenue growth by adopting value-added services.
The way card payments move money has changed forever. In a perfect example of “creative destruction,” traditional use of cards has given way to a complex ecosystem of payment options, channels and experiences.
This report from Datos Insights, sponsored by FIS, explores why an integrated tech stack is key to helping card issuers adapt to a rapidly changing market. Read it and learn how to provide the seamless payment experiences and actionable insights that drive differentiation and growth.
Value added services in payments: A strategic opportunity
Unlock reportSee why value-added services in payments provide a strategic opportunity
As technological innovation and changing consumer preferences transform the payments industry, research by Datos Insights uncovers challenges and opportunities for card issuers.
- Revolutionary market changes The payments ecosystem has moved far beyond traditional card transactions, with consumers having access to multiple payment options across various channels and platforms.
- Complex payment operations Financial institutions (FIs) face mounting challenges from legacy systems, which increase the risk of fraud, but must also manage an expanding range of services and capabilities.
- Competitive pressure As fintechs and big tech enter the payments market, large FIs are increasing their presence and diverse loyalty programs and payment types complicate customer relationship management.
- Data-driven solutions Success in the new world of payments requires a holistic, integrated approach to payment delivery that deploys data analytics, AI and multichannel communication strategies.
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