Four Pointers for Building a Purpose-Driven Institution - by Ellyn Raftery

March 21, 2019

“Let purpose be your driving force.” FIS Chief Marketing and Strategy Officer Ellyn Raftery talks with Financial Brand readers about the need for brands to align with societal causes that are important to younger generations to differentiate themselves. Read the full article here.

About the Author
Ellyn Raftery, FIS Chief Marketing and Strategy Officer
Ellyn RafteryFIS Chief Marketing and Strategy Officer

Ellyn Raftery is executive vice president and chief marketing, communications and strategy officer of FIS. In this role, Raftery is charged with leading the strategic planning and execution of FIS’ Global Marketing and Corporate Communications programs.

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