Generation X has it tough. A much smaller demographic than baby boomers and millennials, it’s often given short shrift by financial institutions.
In fact, banks and credit unions serving small and midsize businesses (SMBs) should want to learn what makes Gen Xers unique – and what they want from a banking relationship. It turns out that SMBs and Gen Xers have a great deal in common.
Read the full article on The Financial Brand here.