Empowering Seacoast Bank
While many community banks struggle, 90-year-old Seacoast Bank (Stuart, Fla.) is achieving outsized growth, empowered by an ambitious vision to become Florida’s community bank. To fulfill this mission, the bank is leveraging the data in its FIS-powered core to find better ways to serve and grow existing customer accounts while also working with FIS to build a convenient, omnichannel banking experience that is winning over a new generation of customers.
At a Glance
Objective
Power organic growth by leveraging core banking data to identify customer trends and opportunities.FIS Solutions
Business Intelligence Center, FIS HORIZON, FIS Pinpoint Marketing
Results
Seacoast Bank set out to establish strategic partnerships that would help the bank quickly step up its digital banking capabilities and provide a convenient, multi-channel banking experience that would attract both retail and business banking customers. FIS proved pivotal in helping the bank add a range of modern online and business banking features, all powered by Seacoast’s FIS IBS banking core.Impact
Today, Seacoast delivers retail and business banking service across: branches, mobile, online, call center, ATMs, and its Commercial Banking Office. The bank also regularly sends representatives to business banking customers’ offices to offer advice and support. Seacoast Bank has seen total assets nearly double from $3 billion in 2013 to $5.9 billion in 2017.
We love data. We love analytics. We love modeling. We love digital and all the things that can be done with it – but that’s never been the story. The story is how you use these things to serve a customer better than they’ve ever been served before and ultimately win more of their business.”
Working with FIS and data from its core banking system, Seacoast Bank is striving to better understand customer behaviors and implement a range of new cross-selling and marketing automation programs to win more of its customers’ business.