The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Digital Is Not Optional

Demonetisation has pushed India to embrace
digital banking wholeheartedly.

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Across all age segments, Indian banking customers expect to be able to access their accounts any time, from anywhere, and send and receive money with a few clicks or taps. These are no longer nice-to-have features.

Millennials lead the way for digital payments.

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Right now, amongst banked individuals responding to our survey, more than 50% of common payment types are done with mobile apps (versus cash, cheque or credit/debit cards). Mobile payments have gained the most traction among young Gen Y, with senior Gen Y rates catching up.

India - Digital Payments - Chart 1

Digital payment options have become notably more important.

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India - Digital Payments - Chart 2

The importance of digital payment options has risen year over year for all age segments – most dramatically for older generations, who want convenient access to money in the face of demonetisation.

Use of P2P apps is becoming an everyday occurrence for younger generations.

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Most notably, digital payments are becoming more common, especially among young and senior millennials. However, consumers are not tied to their primary bank’s mobile app and report using outside P2P apps almost as regularly as their bank’s dedicated app.

India - Digital Payments - Chart 3

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