The 2017 PACE Report provides meaningful, actionable insights for becoming and remaining your customers' first choice in financial institutions.

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  • U.S. Small-Midsize Business
  • U.S. Consumer
  • U.S. Community Consumer
  • U.S. Credit Union
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Each report reflects country-specific research to provide better insight into what local consumers want. Choose your country of interest:


For the US market, we have created three meaningful, actionable reports for becoming and remaining the first choice for your customers' financial services. Please select the relevant report below.


Digital Is Not Optional

SMBs want to bank like their customers do digitally.

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Like the customers they serve, small and mid-sized businesses are increasingly dependent on accessing banking services at any time, from anywhere. This is especially true for startups and young enterprises.

2/3 of SMB interactions with their banks are done digitally.

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Like the customers they serve, small and mid-sized businesses prefer to bank digitally. Across all business revenue segments, 68% of SMB customers banking interactions are online or mobile.

U.S.A SMB- Digital Payments - Chart 1

Younger businesses are more likely to use mobile banking.

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U.S.A SMB- Digital Payments - Chart 2

For SMB banking, mobile penetration is similar across different revenue segments but highest among younger businesses. Penetration is so high, in fact, that mobile banking can be considered as table stakes in serving them.

To get the digital solutions they want, SMBs are turning to the big banks for now.

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For most SMBs, accessing the digital banking solutions they want has meant sticking with larger banks that can quickly buy or build services to meet those needs. However, just like their customers, SMBs are not thrilled about the pricing and fees big banks charge for what they see as basic services.

U.S.A SMB- Digital Payments - Chart 2

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